Social Media Marketing
Do you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.
Anyone can do Social Media, right?
The online world has progressed to where more than 70% of consumers expect a brand to have a social media presence.
According to Social Media Examiner, 97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure how to best utilise it.
Consumers EXPECT your brand to have a tailored and cohesive social media strategy across multiple platforms.
Almost every business can benefit from a social media marketing strategy. That is to say you know you should be using social media to market your products and services.
Should you be investing in Facebook, Instagram, Twitter, LinkedIn, etc. What would be a good budget to set? This is where our social media management service steps in.
Rooted Digital’s social media management and advertising service removes the complexity of social media for business owners and lets you stick to what you know best and that is running your business!
Using social media for marketing can be a low-cost way to run ads and target your specific audience. Rooted Digital will develop baseline data points to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. Moreover, we can help you track and test paid social media campaigns on a variety of platforms, including:
The platform advertising campaigns allow you to target an audience based on interests, demographics, and geography. Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site.
Instagram marketing is a must-have for any business. Not only is it the second-most popular social platform, but 74% of users log on daily. You’re able to target your audience based on interests, demographics, and geography.
YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience.
LinkedIn advertising services allow you to engage with more B2B customers. About four out of five LinkedIn members drive business decisions, and members have 2x the buying power of other social platforms.
Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads. And, it only charges you when your specified action occurs.
Our process is simple:
- Track the data
- Test the ads
- Tweak the ads using the testing results
You can’t maximize what you fail to measure. Better data equals better results.
- Completing a competitor analyses
- Creating engaging organic social campaigns
- Creating data-driven social campaigns
- Tracking your social campaigns
- Managing and monitoring your social reputation
- Simplifying your efforts with website integration
Rooted Digital is much more than just a social media marketing business or SEO company—we truly see ourselves as an internet marketing partner to your business. We strive to understand your services, products, sales process and competitors to effectively market your company.