Google Pay Per Click
A highly controllable and cost-effective way to earn a spot at the top of Google and Bing search results, and websites where your target audience spends their time browsing.
Profitable Organic Growth
Did you know?
- 97% of the world’s population turning to online search to find what they want
- 75% of people agreeing that paid ads make it easier to find the online information they’re looking for
- 63% of online searchers say they click on paid ads
The stats speak for themselves. PPC is a necessary avenue to get you message out to your audience.
Rooted Digital is an agency with dedicated paid search specialists to manage your campaigns on the most complex platforms like Google Ads (formerly Google AdWords) and Microsoft Ads (formerly Bing Ads). Rooted Digital helps companies to:
- Optimize existing ad campaigns for better performance
- Eliminate wasted ad spend on expensive keywords and poorly optimized PPC campaigns
- Drive leads to your site from search engine.
- Dominate page one of Google and Bing search results
Google Ads has the most sophisticated platform for paid search, it massively outperforms competitors like Bing. Google Ads allows you to set a daily budget for each campaign as well as an amazing number of additional features.
This is something Rooted Digital can go through and help you choose key goals and select the appropriate features that will help you reach your goals.
Google Ads strives for relevancy and rewards you for making your campaigns as useful to searchers (your future clients) as possible.
It’s also important to note that Ads favors advertisers who frequently adjust their account and experiment with the latest features that Ads offer, making PPC management an essential element of Google advertising.
Rooted Digital has dedicated PPC specialists with years of experience creating and optimizing campaigns within a wide range of industries.
Our PPC specialists work with you to learn every aspect of a client’s business model to better manage the Google Ads account, including:
- Learning your sales funnel
- Your current lead-to-sale ratio
- Current visit-to-lead ratio
- Your profit margin for each product and service sold
We use this understanding of the client’s sales funnel to setup a campaign and achieve the optimal cost per lead. Our desire to maximise your return on Investment.
Google Ads is a self-service platform. You don’t need to hire a professional PPC company to set up and manage your PPC campaign. However, most small business owners lack the time, expertise, and tools required to maximize ROI.