Ever wondered what is the currency of the internet? That’s right, its exposure. Businesses today are powered by seeking the attention of their respective audiences. That amounts to 1 formula: If you want to drive sales, you need to be seen!
Perhaps you’ve seen some spot-on ads on your news feed, or you’re pondering dabbling in Facebook advertising to diversify your digital marketing strategy. Wherever you stand with this social media giant, let’s take a closer look at the medium and see what it has to offer.
The internet has evolved in to a space where customers have the liberty to assess and express their own impressions on your products. From automobiles to retail to hospitality, it has become rare in this day and age to make a blind purchase without reading through a plethora of online reviews. Customers treasure the first-hand …
Humans are sensory beings. We love data that engages us visually and auditorily. The medium of video is such an effective communication tool because it allows us to process information much easier. In fact, psychologists claim that our brain processes video 60,000 times faster than text! Let that sink in. With the bombarding communication received …
Marketers, can we be candid with one another for a second? On a scale of 1-10, how much do you really know the world of Pay-Per-Click advertising or Google Ads? A study revealed that 65% of small businesses use PPC*, yet the world of PPC is still one that perplexes a lot of us. As …
Your content tells the world that you are the expert in your industry. When the information you put out is substantial, you are posing yourself as an industry authority.
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